Leaders

Leaders

Bob Baum

Bob Baum is a Senior Advisor at Turtlebay Advisory Services. Mr. Baum has over twenty years of experience in IT and Cyber Security. His work experience includes five plus years at Merck where in a sales role, he devised a way to automatically feed and bleed chemical compounds in both process and discrete manufacturing applications. He was also involved in compliance work, which required strict adherence to MSDS guidelines mandated by Merck.

Mr. Baum also worked at Blue Cross Blue Shield of New Jersey (Now Horizon Blue Cross Blue Shield) where he was responsible for the sales and marketing of electronic claims processing systems for commercial Health insurance carriers such as Prudential and Aetna as well as electronic claims for Medicare and Medicaid. He and his team were also responsible for the first electronic reconciliation package for use with Medicare and Medicaid. Bob has also worked with IT Service Management based on the ITIL framework, and ITAM/SAM or IT Asset Management/Software Asset Management, helping organizations save millions of dollars in the process.

Mr. Baum began his career at the W.A. Baum Co. Inc. His grandfather William A. Baum was responsible for inventing the modern blood pressure instrument, which ultimately became the worldwide standard by which all blood pressure apparatus is measured and calibrated against. He was also instrumental in the development of many other instruments such as Centrifuges, Microhematocrit and the first practical, commercial uses of Teflon and Velcro.