In the wake of attacks, and in data privacy, in order to
meet regulations like GDPR companies are making major investments
in data security. Customers want easier access to services, but
this is an environment full of cyber risks. Customers also want
improved insights and analytics, and yet there is mistrust from
the public over what happens to their data and increased
regulation, such as with General Data Protection Regulation
(GDPR). Major companies are in a predicament.